Elastic's solutions already allowed you to search vast amounts of data at lightning speed. But Elastic is now uniquely innovating by adding generative AI to this. The advantage of this is that a digital assistant can not only use information from the internet to answer your query, but also company information. The results therefore align better with your specific situation and needs, and the chance of incorrect, hallucinatory answers is greatly reduced. This blog is about all the opportunities this offers. 

Recent research Let there be no misunderstanding: business leaders see generative AI as a genuine game-changer, possibly even the most disruptive technology we have yet witnessed. Most organisations therefore plan to implement it in the coming years, anticipating that this form of AI will make a difference. Not only because it has the potential to increase productivity and drive innovation, but also to improve customer interactions.  

Better results 

Generative AI can independently create something new, with a minimal set of building blocks (the prompt). The best-known example is the text generator ChatGPT, which can write texts itself and answer all sorts of questions. Elastic is known as a supplier of solutions that can analyse data in real-time. Elastic has recently added support for generative AI to this: in the form of the Elasticsearch Relevance Engine (ESRE).  

With ESRE, you get much better answers, more tailored to your organisation's context. This is possible by adding company-specific data to the Large Language Models that text generators also use. The question or prompt is further optimised by technology that ensures a better understanding of words and phrases. As a result, answers also come from data that does not directly match the keywords you have entered. The Elastic platform ensures that your data is used securely, respecting privacy. 

Applications and ideas 

Generative AI, combined with your own data, offers Unprecedented opportunities. A few examples:

• In academia, smart research assistants can be of great value, enabling them to navigate vast amounts of literature and research findings at lightning speed. They can create summaries and suggest research avenues.  
• Drug developers can use AI to more accurately predict which substances are most promising for effectively combating a particular condition.  
• In the business sector, AI can improve customer service. Chatbots can draw on more sources, after all. For example, you can add your complete product catalogue. This way, the bots arrive at better answers. You can also analyse customer interactions again to your service provision to improve, or to better align marketing activities with the needs of your target audience. 
• In the financial sector, chatbots with generative AI can help customers and employees complete certain actions in accordance with rules (compliance). Think of applying for a loan. Furthermore, generative AI, such as the one deployed by Elastic, offers more possibilities to extract patterns from real-time data. These patterns can, for example, indicate fraud or be used to accurately assess someone's creditworthiness.    
• IT teams, with the help of a virtual colleague, are better equipped to effectively combat new threats or prevent disruptions.  

By bridging the gap between Large Language Models and the data you have collected yourself, new opportunities arise. This enables you to streamline business processes, drive innovation and improve your services. As a search specialist and experienced Elastic Elite Partner, PuurData is uniquely placed to advise you on the possibilities and support you in implementing and managing solutions. 

Would you like to know more about this? Then read our e-book on the power of Elastic and generative AI, please contact us.