Big Data is an umbrella term. There are various definitions, often scientific. On this page you will find different Big Data examples that will make it clear to you what you can actually do with Big Data. Where is the added value and how can it be applied in real environments.

Case involving a major retail chain with several hundred branches.

Analysis solution

Analysis of customer purchasing behaviour. By analysing customer purchasing behaviour, customers can receive personalised offers. A concrete example; it can be discovered from purchasing behaviour that women are pregnant. Subsequently, personalised advertising can focus on offers for items such as nappies, baby clothes and other baby accessories.

Advantage

Enormous revenue increase through highly efficient marketing.

Case study on an insurance company with a large portfolio spread.

Analysis solution

Risk analysis with regard to the portfolio. The insurance company sells a specific policy throughout the Netherlands to various sectors. Using (Big) Data analysis, it is examined whether the degree of spread across different sectors entails extra risk. If many policies are sold in a sector where many companies go bankrupt, action must be taken.

Advantage

Cost savings through correct risk analysis.

Case about a credit card company.

Analysis solution

Unfortunately, credit cards are susceptible to misuse. By means of (Big) Data analysis, transactions are examined and checked for unusual behaviour. This way, fraud can be quickly detected and the relevant credit card can be blocked.

Advantage

Reduced costs through fraud prevention and optimisation of customer service regarding safe usage.

Case on a hospital laboratory.

Analysis solution

Different doctors request specific tests from the hospital laboratory. Using (Big) Data analysis, the frequency with which doctors request a particular test is compared to their colleagues. The frequency of tests returning positive and negative results is also examined. This information is made available to the doctor via a portal, so they gain better insight into their own working methods.

Advantage

Optimising investigations, resulting in cost savings for the hospital.

Are you working in a specific industry and want to know what (Big) Data analysis can do for your organisation? We would be pleased to help you in researching and forming a strategy regarding (Big) Data analysis. Get in touch. Contact Arrange a no-obligation meeting with us to schedule an appointment.