With Elastic's solutions you could quickly search through large amounts of data. But Elastic now adds generative AI in its own innovative way. The advantage of this is that a digital assistant not only uses information from the internet to answer your search question, but also company information. The results are therefore better suited to your specific situation and needs and the chance of incorrect, hallucinatory answers is greatly reduced. This blog is about the opportunities this all offers. 

Recent research make no mistake about it: people in top positions in business see generative AI as a real game changer, possibly even the most disruptive technology we have seen to date. Most organizations plan to start working with it in the coming years, because they expect this form of AI to make a difference. Not only because it has the potential to increase productivity and promote innovation, but also to improve customer interactions.  

Better results 

Generative AI can create something new independently, with a minimal set of building blocks (the prompt). The best-known example is text generator ChatGPT, which can write texts itself and answers all kinds of questions. Elastic is known as a provider of solutions that can analyze data in real-time. Elastic recently also added support for generative AI: in the form of the Elasticsearch Relevance Engine (ESRE).  

With ESRE you get much better answers, more tailored to the context of your organization. This is possible by adding proprietary data to the Large Laguage Models that text generators also use. The question or prompt is further optimized by technology that ensures a better understanding of words and phrases. As a result, answers also come from data that does not directly correspond to keywords you have entered. The Elastic platform ensures that your data is used in a secure manner, with respect for privacy. 

Applications and ideas 

Generative AI, in combination with your own data, offers Unknown possibilities. A few examples:

• In academia, smart research assistants can be of great value, allowing them to quickly navigate large amounts of literature and research results. They can make summaries and propose research paths.  
• Drug developers can have AI predict even more accurately which substances are most likely to effectively combat a particular condition.  
• In the business sector, AI can improve customer service. After all, chatbots can draw from more sources. For example, you can add your complete product catalogue. This way the bots arrive at better answers. You can also analyze interactions with customers services or to better tailor marketing activities to the needs of your target group. 
• In the financial sector, chatbots with generative AI can help customers and employees complete certain actions according to the rules (compliance). Consider applying for a loan. Generative AI such as that used by Elastic also offers more opportunities to extract patterns from real-time data. For example, these indicate fraud, or are used to accurately assess someone's creditworthiness.    
• With the help of a virtual colleague, IT teams are better able to effectively combat new threats or prevent disruptions.  

By building a bridge between the Large Language Models and the data you have collected yourself, new possibilities arise. This way you can make business processes more efficient, be innovative and improve your services. As a search specialist and experienced Elite partner of Elastic, Puur Data can advise you like no other about the possibilities and support you with the implementation and management of solutions. 

Want to know more about this? Then read us e-book about the power of Elastic and generative AI, or contact us.