{"id":3662,"date":"2025-10-07T14:18:24","date_gmt":"2025-10-07T12:18:24","guid":{"rendered":"https:\/\/www.puurdata.nl\/?p=3662"},"modified":"2025-10-28T16:29:23","modified_gmt":"2025-10-28T14:29:23","slug":"data-quality-reliable-decision-making","status":"publish","type":"post","link":"https:\/\/puurdata.nl\/uk\/datakwaliteit-betrouwbare-besluitvorming\/","title":{"rendered":"Data quality as the foundation of reliable decision-making"},"content":{"rendered":"
<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
<\/div> <\/div>
\n\t
\n\t\t
\n\t\t
\n\t\t\t

Data quality as the foundation of reliable decision-making<\/h1>\n
\n\t
\n\t\t\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t
\n\t\t
\n\t\t
\n\t\t\t\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t
<\/div><\/div><\/div>
\n\t
\n\t\t
\n\t\t\t
\n\t\t\t\t
<\/div> <\/div>
\n\t
\n\t\t
\n\t\t
\n\t\t\t\n
\n\t
\n\t\t

We live in a time when everything is measurable. Organisations collect millions of data points daily: from customer interactions and sensor data to internal processes. The credo \u2018more data is better\u2019 sounds appealing, but often misses the mark. Because what good are mountains of data if the quality is too low to draw reliable conclusions?<\/strong><\/p>\n

The reality is that bad data not only leads to wrong decisions, but also costs time, money, and trust. Data quality is therefore not a detail, but the foundation of every data strategy.<\/p>\n

What do we understand by data quality?<\/h4>\n

Data quality is about much more than just avoiding errors. It's about completeness, consistency, timeliness, and context. A dataset can be technically correct, but still unusable if the meaning is missing or the data isn't well-related.<\/p>\n

A data engineer ensures that this quality is structurally guaranteed. This is achieved through good modelling, validation, monitoring, and version control. This creates a robust data foundation upon which analyses and AI applications can rely.<\/p>\n

Quality over quantity<\/h4>\n

More data does not automatically mean better insights. On the contrary, too much noise can muddy analyses. The difference lies in reliability. A small, well-managed dataset often yields more value than a gigantic mountain of raw, unfiltered information.<\/p>\n

For example, a financial organisation wants to gain insight into its cash flow. The raw data contains thousands of transactions, but incomplete fields and duplicate entries cause discrepancies. With a robust data engineering layer, these inconsistencies are automatically detected, corrected, and enriched with context. Only then does a reliable picture emerge that can be used for decision-making.<\/p>\n

Data quality as a strategic advantage<\/h4>\n

Reliable data not only leads to better analyses, but also to trust within the organisation. Teams dare to steer based on data, management can substantiate decisions, and customers benefit from more stable services. That is the real value of data quality: it creates peace, certainty, and predictability in a world full of noise.<\/p>\n

Conclusion: Building on reliable data<\/h4>\n

Data volumes grow on their own. Data quality requires conscious attention. By investing in a strong data foundation \u2013 with the right engineering, validation, and governance \u2013 you lay the groundwork for growth, innovation, and agility. Because only when your data is accurate can you truly trust it.<\/p>\n

\ud83d\udc49 Read how we help organisations with a reliable data foundation.<\/a><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>

<\/div> <\/div>
\n\t
\n\t\t
\n\t\t
\n\t\t\t

Want to know more?<\/h4>\n
\n\t
\n\t\t

Would you like to know more or do you have questions about the possibilities? Call us on +31 (0)88-7887328<\/a>, visit our Contact page<\/a>, fill in the form below!<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

\n\t\t
\n\t\t\t
\n\t\t\t\t

Recent news reports<\/h4>\n
\n\n \n
\n\n \"\"<\/a>\n
\n

Save the Date: 20 October 2026 \u2013 ElasticON Amsterdam<\/a><\/h3>\n Alex Steg<\/a> <\/span> | Headlines<\/a> <\/span> | \n No comments<\/a> <\/span>\n <\/div>\n\n
On 20 October, Elastic users, experts, and innovators will meet during ElasticON Amsterdam. We will be there. Will you? The world of data, search, observability, security, and AI is developing at breakneck speed. During\u2026<\/div>\n <\/div>\n\n \n
\n\n \"\"<\/a>\n
\n

PuurData featured in an FD special on NIS2 and cybersecurity<\/a><\/h3>\n Alex Steg<\/a> <\/span> | Headlines<\/a> <\/span> | \n No comments<\/a> <\/span>\n <\/div>\n\n
In the *Financieele Dagblad*\u2019s cybersecurity special, PuurData shares its views on how organisations can demonstrably remain in control under NIS2.<\/div>\n <\/div>\n\n \n <\/div>\n\n \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Organisations are investing more and more in data. They build dashboards, develop AI models, and gather enormous amounts of information. Yet, in practice, all these efforts do not always lead to better decisions or increased efficiency. The reason? Most data remains trapped in isolated systems and departments. Without integration, coherence is lacking, and without coherence, the potential of data remains untapped.<\/p>","protected":false},"author":5,"featured_media":3666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[5],"tags":[47,46],"class_list":["post-3662","post","type-post","status-publish","format-standard","has-post-thumbnail","category-blog","tag-data-integratie","tag-integratie"],"yoast_head":"\nDatakwaliteit als fundament van betrouwbare besluitvorming - PuurData<\/title>\n<meta name=\"description\" content=\"Sechte data leidt niet alleen tot verkeerde beslissingen, maar kost ook tijd, geld en vertrouwen. Datakwaliteit is het fundament van elke datastrategie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/puurdata.nl\/uk\/data-quality-reliable-decision-making\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alex Steg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/puurdata.nl\\\/datakwaliteit-betrouwbare-besluitvorming\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/puurdata.nl\\\/datakwaliteit-betrouwbare-besluitvorming\\\/\"},\"author\":{\"name\":\"Alex Steg\",\"@id\":\"https:\\\/\\\/puurdata.nl\\\/#\\\/schema\\\/person\\\/c80607e541824f30c2e5e26e94f1dd2e\"},\"headline\":\"Datakwaliteit als fundament van betrouwbare besluitvorming\",\"datePublished\":\"2025-10-07T12:18:24+00:00\",\"dateModified\":\"2025-10-28T14:29:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/puurdata.nl\\\/datakwaliteit-betrouwbare-besluitvorming\\\/\"},\"wordCount\":1480,\"image\":{\"@id\":\"https:\\\/\\\/puurdata.nl\\\/datakwaliteit-betrouwbare-besluitvorming\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/puurdata.nl\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/datakwaliteit-scaled.jpg\",\"keywords\":[\"data-integratie\",\"integratie\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/puurdata.nl\\\/datakwaliteit-betrouwbare-besluitvorming\\\/\",\"url\":\"https:\\\/\\\/puurdata.nl\\\/datakwaliteit-betrouwbare-besluitvorming\\\/\",\"name\":\"Datakwaliteit als fundament van betrouwbare besluitvorming - PuurData\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/puurdata.nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/puurdata.nl\\\/datakwaliteit-betrouwbare-besluitvorming\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/puurdata.nl\\\/datakwaliteit-betrouwbare-besluitvorming\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/puurdata.nl\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/datakwaliteit-scaled.jpg\",\"datePublished\":\"2025-10-07T12:18:24+00:00\",\"dateModified\":\"2025-10-28T14:29:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/puurdata.nl\\\/#\\\/schema\\\/person\\\/c80607e541824f30c2e5e26e94f1dd2e\"},\"description\":\"Sechte data leidt niet alleen tot verkeerde beslissingen, maar kost ook tijd, geld en vertrouwen. Datakwaliteit is het fundament van elke datastrategie.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/puurdata.nl\\\/datakwaliteit-betrouwbare-besluitvorming\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/puurdata.nl\\\/datakwaliteit-betrouwbare-besluitvorming\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/puurdata.nl\\\/datakwaliteit-betrouwbare-besluitvorming\\\/#primaryimage\",\"url\":\"https:\\\/\\\/puurdata.nl\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/datakwaliteit-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/puurdata.nl\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/datakwaliteit-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/puurdata.nl\\\/datakwaliteit-betrouwbare-besluitvorming\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/puurdata.nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Datakwaliteit als fundament van betrouwbare besluitvorming\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/puurdata.nl\\\/#website\",\"url\":\"https:\\\/\\\/puurdata.nl\\\/\",\"name\":\"PuurData\",\"description\":\"PuurData\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/puurdata.nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/puurdata.nl\\\/#\\\/schema\\\/person\\\/c80607e541824f30c2e5e26e94f1dd2e\",\"name\":\"Alex Steg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a66347682046a5d95de8c217b71c24359ed51b105cdbd52cee8c825483969120?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a66347682046a5d95de8c217b71c24359ed51b105cdbd52cee8c825483969120?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a66347682046a5d95de8c217b71c24359ed51b105cdbd52cee8c825483969120?s=96&d=mm&r=g\",\"caption\":\"Alex Steg\"},\"url\":\"https:\\\/\\\/puurdata.nl\\\/uk\\\/author\\\/astegpuurdata-nl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Data quality as the foundation of reliable decision-making - PuurData","description":"Poor quality data leads not only to wrong decisions but also costs time, money and trust. Data quality is the foundation of any data strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/puurdata.nl\/uk\/data-quality-reliable-decision-making\/","twitter_misc":{"Written by":"Alex Steg","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/puurdata.nl\/datakwaliteit-betrouwbare-besluitvorming\/#article","isPartOf":{"@id":"https:\/\/puurdata.nl\/datakwaliteit-betrouwbare-besluitvorming\/"},"author":{"name":"Alex Steg","@id":"https:\/\/puurdata.nl\/#\/schema\/person\/c80607e541824f30c2e5e26e94f1dd2e"},"headline":"Datakwaliteit als fundament van betrouwbare besluitvorming","datePublished":"2025-10-07T12:18:24+00:00","dateModified":"2025-10-28T14:29:23+00:00","mainEntityOfPage":{"@id":"https:\/\/puurdata.nl\/datakwaliteit-betrouwbare-besluitvorming\/"},"wordCount":1480,"image":{"@id":"https:\/\/puurdata.nl\/datakwaliteit-betrouwbare-besluitvorming\/#primaryimage"},"thumbnailUrl":"https:\/\/puurdata.nl\/wp-content\/uploads\/2025\/10\/datakwaliteit-scaled.jpg","keywords":["data-integratie","integratie"],"articleSection":["Blog"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/puurdata.nl\/datakwaliteit-betrouwbare-besluitvorming\/","url":"https:\/\/puurdata.nl\/datakwaliteit-betrouwbare-besluitvorming\/","name":"Data quality as the foundation of reliable decision-making - PuurData","isPartOf":{"@id":"https:\/\/puurdata.nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/puurdata.nl\/datakwaliteit-betrouwbare-besluitvorming\/#primaryimage"},"image":{"@id":"https:\/\/puurdata.nl\/datakwaliteit-betrouwbare-besluitvorming\/#primaryimage"},"thumbnailUrl":"https:\/\/puurdata.nl\/wp-content\/uploads\/2025\/10\/datakwaliteit-scaled.jpg","datePublished":"2025-10-07T12:18:24+00:00","dateModified":"2025-10-28T14:29:23+00:00","author":{"@id":"https:\/\/puurdata.nl\/#\/schema\/person\/c80607e541824f30c2e5e26e94f1dd2e"},"description":"Poor quality data leads not only to wrong decisions but also costs time, money and trust. Data quality is the foundation of any data strategy.","breadcrumb":{"@id":"https:\/\/puurdata.nl\/datakwaliteit-betrouwbare-besluitvorming\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/puurdata.nl\/datakwaliteit-betrouwbare-besluitvorming\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/puurdata.nl\/datakwaliteit-betrouwbare-besluitvorming\/#primaryimage","url":"https:\/\/puurdata.nl\/wp-content\/uploads\/2025\/10\/datakwaliteit-scaled.jpg","contentUrl":"https:\/\/puurdata.nl\/wp-content\/uploads\/2025\/10\/datakwaliteit-scaled.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/puurdata.nl\/datakwaliteit-betrouwbare-besluitvorming\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/puurdata.nl\/"},{"@type":"ListItem","position":2,"name":"Datakwaliteit als fundament van betrouwbare besluitvorming"}]},{"@type":"WebSite","@id":"https:\/\/puurdata.nl\/#website","url":"https:\/\/puurdata.nl\/","name":"PuurData","description":"PuurData","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/puurdata.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/puurdata.nl\/#\/schema\/person\/c80607e541824f30c2e5e26e94f1dd2e","name":"Alex Steg","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/a66347682046a5d95de8c217b71c24359ed51b105cdbd52cee8c825483969120?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a66347682046a5d95de8c217b71c24359ed51b105cdbd52cee8c825483969120?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a66347682046a5d95de8c217b71c24359ed51b105cdbd52cee8c825483969120?s=96&d=mm&r=g","caption":"Alex Steg"},"url":"https:\/\/puurdata.nl\/uk\/author\/astegpuurdata-nl\/"}]}},"_links":{"self":[{"href":"https:\/\/puurdata.nl\/uk\/wp-json\/wp\/v2\/posts\/3662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/puurdata.nl\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/puurdata.nl\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/puurdata.nl\/uk\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/puurdata.nl\/uk\/wp-json\/wp\/v2\/comments?post=3662"}],"version-history":[{"count":3,"href":"https:\/\/puurdata.nl\/uk\/wp-json\/wp\/v2\/posts\/3662\/revisions"}],"predecessor-version":[{"id":3668,"href":"https:\/\/puurdata.nl\/uk\/wp-json\/wp\/v2\/posts\/3662\/revisions\/3668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/puurdata.nl\/uk\/wp-json\/wp\/v2\/media\/3666"}],"wp:attachment":[{"href":"https:\/\/puurdata.nl\/uk\/wp-json\/wp\/v2\/media?parent=3662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/puurdata.nl\/uk\/wp-json\/wp\/v2\/categories?post=3662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/puurdata.nl\/uk\/wp-json\/wp\/v2\/tags?post=3662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}