{"id":359,"date":"2019-07-24T14:46:00","date_gmt":"2019-07-24T12:46:00","guid":{"rendered":"http:\/\/212.32.242.28\/?p=359"},"modified":"2024-12-19T11:54:46","modified_gmt":"2024-12-19T09:54:46","slug":"big-data-in-de-retail","status":"publish","type":"post","link":"https:\/\/puurdata.nl\/uk\/big-data-in-de-retail\/","title":{"rendered":"Big Data in de Retail: blijf de concurrentie voor!"},"content":{"rendered":"
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Big Data in de Retail: blijf de concurrentie voor!<\/h1>\n
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Met Big Data-analyse realiseren wij een veel hogere ROI op onze marketing.<\/h4>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t
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In het Retail segment is de concurrentie hevig. Elk klein detail kan al het verschil maken. Met de opkomst van internet en online shops is de concurrentie alleen maar toegenomen. Daar komt nog bij dat concurrentie soms uit een onverwachte hoek komt. Neem als voorbeeld bol.com die \u2018overnight\u2019 doe-het-zelf artikelen aanbiedt via hun website. Zaak dus om scherp te zijn en je klant te kennen. Het is geen uitzondering dat bij gerenommeerde bedrijven bestanden niet zijn gekoppeld. Email bestanden die uit een bepaalde actie verkregen zijn kunnen niet worden gekoppeld aan bestanden van andere acties of aan een profiel van een klantenkaart.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>

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Big Data in de Retail<\/h2>\n
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Met\u00a0Big Data<\/a>\u00a0in de Retail kun je het verschil maken. Zo kun je bijvoorbeeld gepersonaliseerde reclame maken. Dit verhoogt de efficiency enorm en verlaagt de kosten. Niet meer schieten met hagel, maar zorgen dat je weet waar de interesses en wensen liggen van je klant en hier direct op in spelen. Het combineren van data van sociale media, klantenkaarten en losse acties is eenvoudiger dan het in eerste instantie lijkt. Analyseer het surfgedrag op een online shop. Biedt gratis WiFi aan en bekijk welke route klanten nemen door de winkel. Is dit optimaal? Waar blijven ze het langste stil staan? Optimaliseer het product portfolio in verschillende regio op basis van demografische gegevens, gecombineerd met kassagegevens. De mogelijkheden zijn zowel online als online enorm!<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>

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\u2018Big Data as a Service\u2019 voor de Retail<\/h2>\n
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PuurData heeft speciaal voor het Retail segment een oplossing\u00a0ontwikkeld die zeer snel tot resultaten kan leiden. De gemiddelde implementatietijd bedraagt minder dan een maand. Door het schaalbare model kan onze\u00a0oplossing\u00a0eenvoudig worden ingezet voor een \u2018Proof of concept\u2019 om daarna snel in productie te worden genomen. Kijk ook eens naar ons\u00a0white paper \u2018Big Data Big Deal\u2019<\/a>\u00a0download ours\u00a0Big Data Project poster<\/a>. Neem\u00a0Contact\u00a0<\/a>Meet with us and we will inform you about the possibilities in your area, free of obligation!<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>

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Want to know more?<\/h4>\n
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Would you like to know more or do you have a question about the possibilities, call us on +31 (0)88 \u2013 7887 328<\/a>, go to Contact<\/a> or fill in the form below!<\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t

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