{"id":4296,"date":"2026-04-20T14:59:56","date_gmt":"2026-04-20T12:59:56","guid":{"rendered":"https:\/\/puurdata.nl\/?page_id=4296"},"modified":"2026-04-23T13:30:52","modified_gmt":"2026-04-23T11:30:52","slug":"what-is-search-ai","status":"publish","type":"page","link":"https:\/\/puurdata.nl\/uk\/search-ai\/wat-is-search-ai\/","title":{"rendered":"What is Search AI?"},"content":{"rendered":"<div id=\"fws_6a5f9cb698577\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row full-width-section\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer using-image\" ><div class=\"row-bg viewport-desktop using-image\"  style=\"background-image: url(https:\/\/puurdata.nl\/wp-content\/uploads\/2019\/07\/header.png); background-position: center bottom; background-repeat: no-repeat; \"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_6a5f9cb698de4\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\"  style=\"padding-top: 10%; padding-bottom: 20%; \"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-8 wpb_column column_container vc_column_container col child_column padding-2-percent inherit_tablet inherit_phone\"   data-padding-pos=\"right\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h1 style=\"text-align: left\" class=\"vc_custom_heading vc_do_custom_heading headerText\" >What is Search AI?<\/h1>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-4 wpb_column column_container vc_column_container col child_column padding-2-percent inherit_tablet inherit_phone\"   data-padding-pos=\"left\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6a5f9cb6999e0\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 100px; padding-bottom: 100px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-8 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p><strong>Search AI is a method of searching that combines traditional search technology with artificial intelligence, so you don't just get results, but directly relevant answers and insights.<\/strong><\/p>\n<p>Instead of manually sifting through documents or datasets, Search AI helps to understand information, make connections, and provide context. This allows users to find what they're looking for faster and enables organisations to make more informed decisions.<\/p>\n<h2>Wat maakt zoek-AI anders dan traditioneel zoeken?<\/h2>\n<p>Traditional search solutions are focused on finding documents based on keywords. The interpretation of the results lies with the user.<\/p>\n<p>Search AI adds an extra layer to that:<\/p>\n<ul>\n<li>Understands the intent behind a question<\/li>\n<li>Combines information from multiple data sources<\/li>\n<li>Provides a direct summary or concrete answer<\/li>\n<li>Learning from use and context<\/li>\n<\/ul>\n<p><strong>The difference in practice:<\/strong><\/p>\n<ul>\n<li>Traditional search \u2192 a list of results<\/li>\n<li>Search AI \u2192 an immediately usable answer<\/li>\n<\/ul>\n<h2>Hoe werkt Search AI?<\/h2>\n<p>Search AI is not a standalone technology, but a combination of multiple components:<\/p>\n<ul>\n<li><strong>Search technology (like <a href=\"https:\/\/www.elastic.co\" target=\"_blank\" rel=\"noopener\">Elastic<\/a>)<\/strong><br \/>\nfor quickly searching and structuring large amounts of data<\/li>\n<li><strong>Machine learning and AI models<\/strong><br \/>\nto determine relevance and recognise patterns<\/li>\n<li><strong>Generative AI<\/strong><br \/>\nto formulate answers and add context<\/li>\n<\/ul>\n<p>This combination not only makes data searchable but also understandable and applicable.<\/p>\n<h2>Wanneer is Search AI relevant?<\/h2>\n<p>This technology is of particular interest to organisations that:<\/p>\n<ul>\n<li>Working with large amounts of data or documents<\/li>\n<li>Need quick access to the right information<\/li>\n<li>Relying on knowledge sharing or complex search queries<\/li>\n<li>Noticing that current search solutions are not delivering enough<\/li>\n<\/ul>\n<p><strong>Common applications:<\/strong><\/p>\n<ul>\n<li>Customer service: providing faster and more consistent answers<\/li>\n<li>Internal knowledge bases: making knowledge accessible to employees<\/li>\n<li>Document and file management: finding the right information faster<\/li>\n<li>Compliance and research: making connections in large datasets<\/li>\n<\/ul>\n<h2>When is Search AI (still) not needed?<\/h2>\n<p>AI-powered search isn't the best solution in every situation.<\/p>\n<p>For example, when:<\/p>\n<ul>\n<li>The amount of data is limited<\/li>\n<li>Simple search functionality is sufficient<\/li>\n<li>There is little variation in questions or information needs<\/li>\n<li>Speed and complexity do not form a bottleneck<\/li>\n<\/ul>\n<p>In those cases, a traditional search solution may well suffice.<\/p>\n<h2>What does Search AI deliver?<\/h2>\n<p>Organisations applying this technology often see:<\/p>\n<ul>\n<li>Faster access to relevant information<\/li>\n<li>Less time wasted on searching and interpreting<\/li>\n<li>Better and more consistent decision-making<\/li>\n<li>Increased employee productivity<\/li>\n<li>A better user experience<\/li>\n<\/ul>\n<p>The main difference is in the step from searching to understanding.<\/p>\n<h2>How does PuurData help with Search AI?<\/h2>\n<p><a href=\"https:\/\/puurdata.nl\/uk\/about-puur-data\/\">PuurData<\/a> helps organisations to apply Search AI practically and effectively.<\/p>\n<p>This means:<\/p>\n<ul>\n<li>Determine where Search AI actually adds value<\/li>\n<li>Linking existing data sources and systems<\/li>\n<li>Implementation with technology such as Elastic and generative AI<\/li>\n<li>Optimisation based on usage and results<\/li>\n<\/ul>\n<p>Always with a focus on applicability, results, and simplicity.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<h2 style=\"text-align: left;font-family:Abril Fatface;font-weight:400;font-style:normal\" class=\"vc_custom_heading vc_do_custom_heading\" >Frequently asked questions about Search AI<\/h2><div class=\"toggles\" data-br=\"none\" data-starting=\"default\" data-style=\"default\"><div class=\"toggle default\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" role=\"button\" class=\"toggle-heading\"><i role=\"presentation\" class=\"fa fa-plus-circle\"><\/i>Wat is het verschil tussen Search AI en AI Search?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>The terms are often used interchangeably. In practice, organisations usually mean the combination of search technology and AI that leads to direct answers and insights when they refer to Search AI.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle default\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" role=\"button\" class=\"toggle-heading\"><i role=\"presentation\" class=\"fa fa-plus-circle\"><\/i>Heb je altijd generatieve AI nodig voor Search AI?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>No. Generative AI can play an important role in formulating answers, but Search AI can also add value without generative AI, for example, by providing better relevance and context.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle default\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" role=\"button\" class=\"toggle-heading\"><i role=\"presentation\" class=\"fa fa-plus-circle\"><\/i>Is Search AI only suitable for large organisations?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Not necessarily. Organisations with a lot of data or complex information needs benefit particularly, but medium-sized organisations can also derive significant value from better search and knowledge solutions.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><div class=\"toggle default\" data-inner-wrap=\"true\"><h3 class=\"toggle-title\"><a href=\"#\" role=\"button\" class=\"toggle-heading\"><i role=\"presentation\" class=\"fa fa-plus-circle\"><\/i>Hoe begin je met zoekomslag AI?<\/a><\/h3><div><div class=\"inner-toggle-wrap\">\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>A good first step is to map out where searching currently takes time or is inefficient. From there, you can specifically look at where Search AI adds value and how this can be technically implemented.<\/p>\n\t<\/div>\n<\/div>\n\n\n\n<\/div><\/div><\/div><\/div>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<h2 style=\"text-align: left;font-family:Abril Fatface;font-weight:400;font-style:normal\" class=\"vc_custom_heading vc_do_custom_heading\" >In summarising<\/h2>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<p>Search AI is transforming search from a technical function into a way to make knowledge directly accessible and usable. Where traditional search solutions stop at results, Search AI begins by providing answers.<\/p>\n<p>In practice, Search AI is especially interesting in situations where searching is time-consuming or becomes complex.<br data-start=\"2360\" data-end=\"2363\" \/><a href=\"https:\/\/puurdata.nl\/uk\/search-ai\/wanneer-is-search-ai-relevant\/\">Read also when Search AI is relevant for your organisation.<\/a><\/p>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-4 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<h4 style=\"color: #e9812e;text-align: left;font-family:Abril Fatface;font-weight:400;font-style:normal\" class=\"vc_custom_heading vc_do_custom_heading\" >Latest news<\/h4>\n    <div class=\"row blog-recent columns-1\" data-style=\"classic_enhanced\" data-color-scheme=\"light\" data-remove-post-date=\"1\" data-remove-post-author=\"1\" data-remove-post-comment-number=\"1\" data-remove-post-nectar-love=\"1\">\n\n      \n      <div class=\"col span_12 post-4505 post type-post status-publish format-standard has-post-thumbnail category-headlines\" >\n\n        \n            <div class=\"inner-wrap post-4505 post type-post status-publish format-standard has-post-thumbnail category-headlines\">\n\n            <a href=\"https:\/\/puurdata.nl\/uk\/save-the-date-elasticon-amsterdam-2026\/\"  class=\"img-link\"><span class=\"post-featured-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"403\" src=\"https:\/\/puurdata.nl\/wp-content\/uploads\/2026\/06\/photo-elasticon-2026-attendees-600x403.jpg\" class=\"attachment-portfolio-thumb size-portfolio-thumb wp-post-image\" alt=\"\" title=\"\" sizes=\"auto, (min-width: 1000px) 100vw, (min-width: 690px) 100vw, 100vw\" srcset=\"https:\/\/puurdata.nl\/wp-content\/uploads\/2026\/06\/photo-elasticon-2026-attendees-600x403.jpg 600w, https:\/\/puurdata.nl\/wp-content\/uploads\/2026\/06\/photo-elasticon-2026-attendees-18x12.jpg 18w, https:\/\/puurdata.nl\/wp-content\/uploads\/2026\/06\/photo-elasticon-2026-attendees-400x269.jpg 400w\" \/><\/span><\/a><span class=\"meta-category\"><a class=\"headlines\" href=\"https:\/\/puurdata.nl\/uk\/category\/headlines\/\">Headlines<\/a><\/span><a class=\"entire-meta-link\" href=\"https:\/\/puurdata.nl\/uk\/save-the-date-elasticon-amsterdam-2026\/\" ><span class=\"screen-reader-text\">Save the Date: 20 October 2026 \u2013 ElasticON Amsterdam<\/span><\/a>\n            <div class=\"article-content-wrap\">\n              <div class=\"post-header\">\n                <span class=\"meta\"> 11\/06\/2026 <\/span>\n                <h3 class=\"title\">Save the Date: 20 October 2026 \u2013 ElasticON Amsterdam<\/h3>\n              <\/div><!--\/post-header-->\n              <div class=\"excerpt\">\n                On 20 October, Elastic users, experts, and innovators will meet during ElasticON Amsterdam. We will be there. Will you? The world of data, search, observability, security, and AI is developing at breakneck speed. During\u2026              <\/div>\n            <\/div>\n\n            <div class=\"post-meta\">\n              <span class=\"meta-author\"> <a href=\"https:\/\/puurdata.nl\/uk\/author\/astegpuurdata-nl\/\"> <i class=\"icon-default-style icon-salient-m-user\"><\/i> Alex Steg<\/a> <\/span>\n\n              \n              <div class=\"nectar-love-wrap\">\n                <a href=\"#\" class=\"nectar-love\" id=\"nectar-love-4505\" title=\"Love this\"> <i class=\"icon-salient-heart-2\"><\/i><span class=\"love-text\">Love<\/span><span class=\"total_loves\"><span class=\"nectar-love-count\">9<\/span><\/span><\/a>              <\/div><!--\/nectar-love-wrap-->\n            <\/div>\n\n          <\/div>\n\n        \n      <\/div><!--\/col-->\n\n      \n      <div class=\"col span_12 post-4408 post type-post status-publish format-standard has-post-thumbnail category-headlines tag-nis2 tag-observability tag-security\" >\n\n        \n            <div class=\"inner-wrap post-4408 post type-post status-publish format-standard has-post-thumbnail category-headlines tag-nis2 tag-observability tag-security\">\n\n            <a href=\"https:\/\/puurdata.nl\/uk\/puurdata-in-fd-special-over-nis2-en-cybersecurity\/\"  class=\"img-link\"><span class=\"post-featured-img\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"403\" src=\"https:\/\/puurdata.nl\/wp-content\/uploads\/2026\/05\/cybersecurity-paper-600x403.png\" class=\"attachment-portfolio-thumb size-portfolio-thumb wp-post-image\" alt=\"\" title=\"\" sizes=\"auto, (min-width: 1000px) 100vw, (min-width: 690px) 100vw, 100vw\" srcset=\"https:\/\/puurdata.nl\/wp-content\/uploads\/2026\/05\/cybersecurity-paper-600x403.png 600w, https:\/\/puurdata.nl\/wp-content\/uploads\/2026\/05\/cybersecurity-paper-18x12.png 18w, https:\/\/puurdata.nl\/wp-content\/uploads\/2026\/05\/cybersecurity-paper-900x604.png 900w, https:\/\/puurdata.nl\/wp-content\/uploads\/2026\/05\/cybersecurity-paper-400x269.png 400w\" \/><\/span><\/a><span class=\"meta-category\"><a class=\"headlines\" href=\"https:\/\/puurdata.nl\/uk\/category\/headlines\/\">Headlines<\/a><\/span><a class=\"entire-meta-link\" href=\"https:\/\/puurdata.nl\/uk\/puurdata-in-fd-special-over-nis2-en-cybersecurity\/\" ><span class=\"screen-reader-text\">PuurData featured in an FD special on NIS2 and cybersecurity<\/span><\/a>\n            <div class=\"article-content-wrap\">\n              <div class=\"post-header\">\n                <span class=\"meta\"> 18\/05\/2026 <\/span>\n                <h3 class=\"title\">PuurData featured in an FD special on NIS2 and cybersecurity<\/h3>\n              <\/div><!--\/post-header-->\n              <div class=\"excerpt\">\n                In the *Financieele Dagblad*\u2019s cybersecurity special, PuurData shares its views on how organisations can demonstrably remain in control under NIS2.              <\/div>\n            <\/div>\n\n            <div class=\"post-meta\">\n              <span class=\"meta-author\"> <a href=\"https:\/\/puurdata.nl\/uk\/author\/astegpuurdata-nl\/\"> <i class=\"icon-default-style icon-salient-m-user\"><\/i> Alex Steg<\/a> <\/span>\n\n              \n              <div class=\"nectar-love-wrap\">\n                <a href=\"#\" class=\"nectar-love\" id=\"nectar-love-4408\" title=\"Love this\"> <i class=\"icon-salient-heart-2\"><\/i><span class=\"love-text\">Love<\/span><span class=\"total_loves\"><span class=\"nectar-love-count\">9<\/span><\/span><\/a>              <\/div><!--\/nectar-love-wrap-->\n            <\/div>\n\n          <\/div>\n\n        \n      <\/div><!--\/col-->\n\n      \n    <\/div><!--\/blog-recent-->\n\n  \n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t<div id=\"fws_6a5f9cb69fb4c\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 50px; padding-bottom: 100px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div id=\"fws_6a5f9cb69fffc\" data-midnight=\"\" data-column-margin=\"default\" class=\"wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle vc_custom_1563875146201\"  style=\"\"><div class=\"row-bg-wrap\"> <div class=\"row-bg\" ><\/div> <\/div><div class=\"row_col_wrap_12_inner col span_12  left\">\n\t<div  class=\"vc_col-sm-8 wpb_column column_container vc_column_container col child_column padding-5-percent inherit_tablet inherit_phone\"   data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"color: #ffffff;text-align: left\" class=\"vc_custom_heading vc_do_custom_heading\" >Read too<\/h2>\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<div class=\"wpb_wrapper\">\n\t\t<ul>\n<li data-section-id=\"qwpoak\" data-start=\"405\" data-end=\"504\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/puurdata.nl\/uk\/search-ai\/wanneer-is-search-ai-relevant\/\"><strong data-start=\"407\" data-end=\"441\">Wanneer is Search AI relevant?<\/strong><\/a><\/span><br data-start=\"441\" data-end=\"444\" \/><span style=\"color: #ffffff;\">Recognise the situations where Search AI truly adds value.<\/span><\/li>\n<li data-section-id=\"qwpoak\" data-start=\"405\" data-end=\"504\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/puurdata.nl\/uk\/search-ai\/ai-zoekopdrachten-versus-traditionele-zoekopdrachten-wat-is-het-verschil\/\"><strong data-start=\"139\" data-end=\"175\">AI search versus traditional search<\/strong><\/a><\/span><br data-start=\"175\" data-end=\"178\" \/><span style=\"color: #ffffff;\">Discover the difference and determine which approach best suits your situation.<\/span><\/li>\n<li data-section-id=\"13a4zmd\" data-start=\"506\" data-end=\"589\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/puurdata.nl\/uk\/search-ai\/\"><strong data-start=\"657\" data-end=\"683\">Search AI at PuurData<\/strong><\/a><\/span><br data-start=\"683\" data-end=\"686\" \/><span style=\"color: #ffffff;\">Discover how we help organisations with smart search solutions.<\/span><\/li>\n<li data-section-id=\"13a4zmd\" data-start=\"506\" data-end=\"589\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/puurdata.nl\/uk\/search-ai\/search-ai-knowledge-base\/\"><strong data-start=\"1047\" data-end=\"1071\">Search AI Knowledge Base<\/strong><\/a><\/span><br data-start=\"1071\" data-end=\"1074\" \/><span style=\"color: #ffffff;\">Delve deeper with articles, cases and white papers.<\/span><\/li>\n<\/ul>\n\t<\/div>\n<\/div>\n\n\n\n\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n\n\t<div  class=\"vc_col-sm-4 wpb_column column_container vc_column_container col child_column padding-2-percent inherit_tablet inherit_phone\"   data-padding-pos=\"right\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-max-width-mobile=\"default\" data-shadow=\"none\" data-animation=\"fade-in\" >\n      <div class=\"inner\">\n        <div class=\"hover-wrap\"> \n          <div class=\"hover-wrap-inner\">\n            <img loading=\"lazy\" decoding=\"async\" class=\"img-with-animation skip-lazy\" data-delay=\"0\" height=\"756\" width=\"756\" data-animation=\"fade-in\" src=\"https:\/\/puurdata.nl\/wp-content\/uploads\/2025\/10\/Puur-Data_iconen__AI-Search.png\" alt=\"\" srcset=\"https:\/\/puurdata.nl\/wp-content\/uploads\/2025\/10\/Puur-Data_iconen__AI-Search.png 756w, https:\/\/puurdata.nl\/wp-content\/uploads\/2025\/10\/Puur-Data_iconen__AI-Search-300x300.png 300w, https:\/\/puurdata.nl\/wp-content\/uploads\/2025\/10\/Puur-Data_iconen__AI-Search-150x150.png 150w, https:\/\/puurdata.nl\/wp-content\/uploads\/2025\/10\/Puur-Data_iconen__AI-Search-12x12.png 12w, https:\/\/puurdata.nl\/wp-content\/uploads\/2025\/10\/Puur-Data_iconen__AI-Search-140x140.png 140w, https:\/\/puurdata.nl\/wp-content\/uploads\/2025\/10\/Puur-Data_iconen__AI-Search-100x100.png 100w, https:\/\/puurdata.nl\/wp-content\/uploads\/2025\/10\/Puur-Data_iconen__AI-Search-500x500.png 500w, https:\/\/puurdata.nl\/wp-content\/uploads\/2025\/10\/Puur-Data_iconen__AI-Search-350x350.png 350w\" sizes=\"auto, (max-width: 756px) 100vw, 756px\" \/>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n\t\t<\/div> \n\t<\/div>\n\t<\/div> \n<\/div><\/div>\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"PuurData in FD special on NIS2 and cybersecurity NIS2 places the responsibility for cybersecurity on directors Cybersecurity is shifting ever more decisively from IT to the boardroom. With the introduction of NIS2, ...","protected":false},"author":5,"featured_media":0,"parent":2405,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-4296","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wat is Search AI? - PuurData<\/title>\n<meta name=\"description\" content=\"Wat is Search AI en wanneer is het relevant? Ontdek hoe AI en zoektechnologie samen zorgen voor snellere antwoorden en betere inzichten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/puurdata.nl\/uk\/search-ai\/what-is-search-ai\/\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/puurdata.nl\\\/search-ai\\\/wat-is-search-ai\\\/\",\"url\":\"https:\\\/\\\/puurdata.nl\\\/search-ai\\\/wat-is-search-ai\\\/\",\"name\":\"Wat is Search AI? - PuurData\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/puurdata.nl\\\/#website\"},\"datePublished\":\"2026-04-20T12:59:56+00:00\",\"dateModified\":\"2026-04-23T11:30:52+00:00\",\"description\":\"Wat is Search AI en wanneer is het relevant? 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